7 cities 7 pioneers 1 community

Under Armour Sportstyle UAFORGE96

UA FORGE 96

Grey / White / Reflective

Tan / Tan / White

White / Navy / Orange

White / Grey / Yellow

White / Green / Black

White / Blue / Red

Lookbook
Pioneers

Tokyo

Future Matsuri showcase and Boiler Room event

00d:12h:20m:30s Activated

Hong Kong

Exploration of the city’s space challenge and Boiler Room event

00d:12h:20m:30s Activated

Philadelphia

Discussing the Modern Athlete

00d:12h:20m:30s Activated

London

Exploration of the new creative economy and a Boiler Room event

00d:12h:20m:30s Activated

Amsterdam

Transferring knowledge between entrepreneurs

00d:12h:20m:30s Activated

Berlin

Sharing personal stories around the power of performance and a Boiler Room event

00d:12h:20m:30s Activated

Seoul

Bringing communities together through food, music and sports

00d:12h:20m:30s Activated
Mission

Under Armour started with a dream, in a basement in 1996, to reinvent how athletes perform. Under Armour Sportstyle is tapping back into that DIY spirit. Empowering young Pioneers to lead community forums across the globe.

Sign-up

Sign up below for UAForge96 release reminders, forums, news on other UA products and exclusive offers.

Pioneers

Tokyo

Future Matsuri showcase and Boiler Room event

With Under Armour, Tokyo Vitamin are reimagining some elements of a traditional Matsuri festival in collaboration with visual, collage and video artists such as Kei Saito, Yuji Kamiyama, Jeron Braxton and Jun Inagawa.

Activated
Other events
Pioneers

Hong Kong

Exploration of the city’s space challenge and Boiler Room event

With limited opportunity for sports and nightlife culture, part of the VOLUME activation by Yeti Out and Under Armour explores these issues through a live radio show with skate legend, Brian Siswijo of 852 store, DJ and Boxer, Fergus Heathcoate and James Yao, of XXX gallery.

Event data
Location LAT 22°39'N, LON 114°10’E
Time 00d:12h:20m:30s Activated

Arthur Yeti

Hong Kong-based Arthur Yeti of Yeti Out’s is a key pillar support for young and aspiring musicians in the city.

Other events
Pioneers

Philadelphia

Discussing the Modern Athlete

With UA Sportstyle, he’ll relay his message of what it means to be an athlete in today’s climate and how to play as a modern athlete at an upcoming private event with a youth football team.

Event data
Location LAT 39°95'N, LON 75°16’W
Time 00d:12h:20m:30s Activated

Malcolm Jenkins

Under Armour football athlete Malcolm Jenkins is a two-time World Champion and current team captain for Philadelphia. Last year’s victory marked the second time he has helped a team secure their first World Championship in franchise history. While a master of his game on field, Malcolm represents more as a voice in the community and catalyst for change.

Other events
Pioneers

London

Exploration of the new creative economy and a Boiler Room event

The EJDER OPEN FORUM with Under Armour is a curated convention featuring the new conductors of the creative community - 3D artist Catherine Taylor, fashion designer Eastwood and object maker, Jobe Burns.

Event data
Location LAT 51°50'N, LON 0°12’E
Time 00d:12h:20m:30s Activated

Simon Suphandagli

Since founding the EJDER label several years back, Simon Suphandagli has used his formative years in martial arts and youth work to create a staunchly disciplined anti-establishment directive that connects with the youth while fostering a spirit of community. In a short period, he has worked with groups including A$AP Mob, Places+Faces, 3Paradise and Midnight Studios, cementing his brand’s place as a leading voice in London’s new streetwear movement.

Other events
Pioneers

Amsterdam

Transferring knowledge between entrepreneurs

The ØLÅF CITIZENS x Under Armour Draft Day focuses on coaching the young design community and creating a space where entrepreneurs like Rens van Strien, known for combining his love of football with fashion, art collector, Christiaan Luiten and book publisher Gunifort Uwambaga share their stories on art, music, brand building and fashion.

Event data
Location LAT 52°37'N, LON 4°89’E
Time 00d:12h:20m:30s Activated

Olaf Hussein

Creator of the new ØLÅF CITIZENS platform, designer Olaf Hussein has made great strides in his home city of Amsterdam by exploring the cultural interplay of different citizens from all across the globe.

Other events
Pioneers

Berlin

Sharing personal stories around the power of performance and a Boiler Room event

THE KLEIN EXPERIENCE with Under Armour is a multimedia experience, including a short film screening of his trip to Ghana which inspired his album, an exclusive performance from Seri, a masterclass on music insights and a power session with a personal trainer – all based on his strong belief around the power of performance to change lives.

Event data
Location LAT 52°52'N, LON 13°40’E
Time 00d:12h:20m:30s Activated

Serious Klein

Ghanian-German rapper’s Serious Klein phenomenal rise is down to pure hard work. Fiercely independent from record labels, his unique fusion of soul, jazz, gospel and rap embodies his cultural influences and mixed identity.

Other events
Pioneers

Seoul

Bringing communities together through food, music and sports

The IISE team will host an event smashing cultural inhibitions to the backdrop of music, traditional food and sports with guests from all different creative backgrounds active in the local scene.

Event data
Location LAT 39°90'N, LON 116°40’E
Time 00d:12h:20m:30s Activated

Terrence and Kevin Kim

Founded by brothers Terrence and Kevin Kim, Seoul based fashion label IISE is committed to building collaboration with Seoul’s creative communities.

Other events